Kim Jones

Kim Jones is launching an eponymous label.

In his first big move since leaving Dior Men in 2025, the designer is starting his own gender-neutral brand.

It's been almost two years since Kim Jones left Dior, and now he seems ready for a new adventure. The English designer has just announced the launch of his own eponymous brand, marking the beginning of a new phase in his highly successful career. As the former creative director of Dior Men, creative director of women's collections and haute couture at Fendi, and creative director of menswear at Louis Vuitton, Jones has never been idle in recent years.

This is largely due to his strong affinity for collaborations, which he has consistently championed in his various roles. For example, last year, shortly after leaving Dior, he launched the AREAL brand in collaboration with the Chinese company Bosideng, followed last month by a capsule collection with the luxury hotel chain Aman.

"After many years of collaborating with exceptional fashion houses and partners, I feel the time is right to create under my own name again. This brand unites everything that has always inspired me – fashion, art, and design – and offers me the freedom to collaborate with people I admire and explore new ideas. I am truly excited about what lies ahead.”

According to the press release announcing the launch, the garments will be produced primarily in Japan, while the leather goods will be manufactured in Italy. Despite this, prices are intended to remain affordable.

The first collection, described as a “dynamic wardrobe that transcends traditional clothing categories,” will be available from mid-2027 at www.kimjones.com, while the brand's first flagship store is scheduled to open in Central Yards, Hong Kong, in October of next year.

The brand will subsequently be available at other points of sale in Asia, as well as through select retail partners.

Source: GQ / gq.com