About The Brand

Founded in 2016 by Brandon Truaxe, The Ordinary began with a simple yet powerful idea: to challenge the beauty industry by offering high-quality skincare at accessible prices. Several years later, from our home in Toronto, The Ordinary has redefined what skincare can be.

Skincare should be effective, honest, and accessible to everyone. That’s why The Ordinary exists—to bring integrity to the industry. Our focus isn’t on fleeting trends or exaggerated claims. Instead, we remain committed to what genuinely works: formulations created in our lab, designed to give your skin precisely what it needs.

At The Ordinary, we also believe that finding the right skincare should be as rewarding as the results themselves. Our goal is to provide quality solutions grounded in science, transparency, and trust. And, in an industry that can often overcomplicate what could remain simple, our formulations keep ingredients clear, helping you build a routine that works for you.

As we expand into body care, hair care, and beyond, we’re committed to bringing the same integrity and effectiveness you’ve come to expect—because growth should never compromise standards

The Markup Marché

At The Ordinary‘s Markup Marché pop-up, everyday grocery staples like apples and oranges become grass-enriched activators and glow-amplifying capsules. Inspired by the idea that skincare brands sell ordinary things with extraordinary words, the brand is leading with transparency by letting the ingredients speak for themselves.

Through the Markup Marché, The Ordinary is spotlighting how exaggerated language, fancy packaging and inflated prices transform everyday items into luxury products. Popping up in Paris, Toronto, Melbourne, São Paulo, Mexico City and London, the activation is the brand’s latest attempt at tapping into its passion for skincare accessibility and the democracy of effective ingredients. As a leader in the space, The Ordinary hopes to establish a new standard thanks to minimalist packaging and reasonable price points.