Porsche - Mission S
Porsche Mission S: The Essence of the Sports Car Reinterpreted
As part of its strategic realignment, “Sports Car Factory ‘35,” Porsche presents a groundbreaking vision model as a first glimpse into the brand’s further developed design identity.
“A Porsche must be instantly recognizable as a Porsche,” says Dr. Michael Leiters, Chairman of the Executive Board of Porsche AG. “With the Mission S, we are offering a glimpse into the ideas and design features that will shape Porsche in the coming years.” The focus is on the authentic, consistent, and timeless design of the vehicle and a particularly intense connection between driver and car. “At the same time, the Mission S represents a mid-engine super sports car platform positioned above the 911 – not as a one-off hypercar, but as a permanent and diverse additional offering for our customers,” Leiters adds.
Authentic, consistent, and timeless: These three terms define the strategic framework for the further development of Porsche's iconic design identity. "The Mission S is the result of a forward-looking, holistically conceived design strategy," says Tobias Sühlmann, Head of Style Porsche. "This visionary model demonstrates a fundamental strategic direction that we will soon translate into our future product portfolio." The Mission S combines a powerful mid-engine super sports car platform with a clear design language inspired by historic Porsche icons. Inside, the focus is on purism, driver-oriented ergonomics, and a future-oriented symbiosis of analog and digital controls. The deliberate reduction of digital surfaces prioritizes the direct interaction between driver and vehicle.
Source: Porsche / porsche.com